Privacy Policy
Effective Date: May 7, 2026
Welcome to the DermKing website. At DermKing Institute, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, submit forms, book appointments, or communicate with our office.
Information We Collect
We may collect the following types of information:
- Name
- Phone number
- Email address
- Date of birth
- Appointment request details
- Medical or skincare concerns voluntarily submitted through forms
- IP address and browser/device information
- Communication preferences
How We Use Your Information
We use your information to:
- Schedule and manage appointments
- Respond to inquiries
- Send appointment confirmations and reminders
- Provide requested information about services and promotions
- Improve website functionality and customer experience
- Maintain internal business records
- Comply with applicable legal and healthcare requirements
SMS & Email Communications
By submitting your information through our website, forms, or booking system, you consent to receive communications from DermKing Institute via phone, email, and SMS text messaging regarding appointments, services, promotions, and updates.
Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP.
HIPAA & Medical Information
While we take privacy seriously, submitting information through this website does not establish a doctor-patient relationship. Please avoid sending highly sensitive medical information through website forms or unsecured email communications.
Any protected health information collected through official patient intake systems will be handled in accordance with applicable HIPAA regulations.
Cookies & Website Tracking
Our website may use cookies, analytics tools, and tracking technologies to improve user experience, analyze traffic, and support marketing efforts.
You can disable cookies through your browser settings if preferred.
Third-Party Services
We may use trusted third-party platforms for scheduling, payment processing, analytics, CRM management, advertising, and communications, including GoHighLevel and related integrations. These providers may process information on our behalf under their own privacy and security standards.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, or misuse.
However, no internet transmission or storage system can be guaranteed 100% secure.
Your Rights
You may request to:
- Access or update your information
- Opt out of marketing communications
- Request deletion of your personal information where legally permitted
To make a request, contact us directly using the information below.
Contact Information
DermKing Institute
Los Angeles, California
Phone: 310.272.4395
Email: [email protected]